21NTC Session

How 119 Nonprofits Use Multi-Channel Fundraising To Grow Donor Engagement


Multi-channel communication is proven to increase donor value and revenue, but the challenge is knowing what channels to use, how to use them, and when to communicate. In this session, you’ll see exactly how your multi-channel communication compares to 119 other nonprofits.

You’ll see highlights from what we learned when analyzing their: online giving experience, email communication to new donors, direct mail communication to new donors, follow-up phone calls and SMS strategies, and much more.

Session Type

60 minute session

Learning Outcomes

  • How do organizations use direct mail for online donors?
  • How do organizations use email to cultivate offline donors?
  • What are the best ways to use multichannel communication to engage supports and grow revenue?

Target Audience

Donor development and marketing leaders curious how they can use multi-channel to onboard and steward new donors better


AutomationDonor RetentionEngagementResearch


Noah Barnett


Virtuous Software

Noah Barnett is the CMO at Virtuous, the responsive fundraising platform designed to help nonprofit teams grow giving and create a personalized donor experience at scale, and the co-host of The Responsive Fundraising Podcast.

Previously, Noah spent ten years in fundraising and marketing leadership roles at CauseVox, World Help, HubSpot, and The Adventure Project. He knows firsthand the challenges nonprofits face and is passionate about equipping them with the resources and insights they need to rally people around their cause.

Courtney Bugler

Chief Development and Marketing Officer

Piedmont Park Conservancy

Courtney Bugler transitioned to nonprofits after a career as a daytime television scriptwriter (and a cruise director, and a DJ, and a port shopping guide, and car sales…) Her first fundraising event was a day long century ride in 37 degree sleeting rain. And even while freezing, she knew she’d found her jam. In the past 10 years, Courtney has served both locally and nationally with organizations like Young Survival Coalition, JDRF and Susan G. Komen, leading development departments, affiliates and national fundraising programs. She joined Piedmont Park Conservancy, keeper of Atlanta’s crown jewel and most visited attraction, in May of 2020, tasked with filling the gap when the pandemic ground earned revenue streams to a halt. In her spare time, what’s left of it, she watches a lot of kid’s travel baseball, travels to crazy places where conveniently cell phones don’t work and is a national competitive ballroom champion. Oh, and she has 3 big fluffy dogs. And the title of her yet-unwritten book? “Everything I Learned about Fundraising I Learned from Selling Cars.”

Gabe Cooper

CEO & Founder


Gabe Cooper is the founder and CEO of Virtuous Software, the only responsive fundraising platform that helps nonprofits easily create personalized donor experiences at scale that build better donor relationships. Previously, he was in leadership at a large nonprofit and co-founded an innovation consultancy. His drive stems from a passion to create market-defining software and help charities reimagine generosity. He frequently writes and speaks about empowering nonprofits to grow generosity through technology.



March 25, 2021


8:30am – 9:30am