21NTC Session

The First 90 Days: How To Design Responsive, Multi-Channel Donor Journeys To Grow Donor Engagement


Today’s donor is distracted. Hyper-connectivity, micro-consumption, fractured attention, and fierce competition are namesakes in our connected economy. This is now compounded due to the upheaval the 2020 global health and economic crisis left behind with no clear end in sight.

Amidst uncertainty and shifting donor expectations, how should you cultivate new donors to ensure you build connection and secure second gifts? We’ll address these challenges head-on, share why multi-channel is a must in 2021, and map a clear donor journey process that will increase your new donor retention and help you grow your donor base at scale.

Session Type

60 minute session

Learning Outcomes

  • Three core factors that drive donors to give again
  • Why multi-channel cultivation is a must in 2021 and beyond
  • How to use responsive fundraising to design dynamic donor journeys at scale

Target Audience

Donor development and marketing leaders curious how they can use multi-channel to onboard and steward new donors better


AutomationDonor RetentionEngagementResearch


Noah Barnett


Virtuous Software

Noah Barnett is the CMO at Virtuous, the responsive fundraising platform designed to help nonprofit teams grow giving and create a personalized donor experience at scale, and the co-host of The Responsive Fundraising Podcast.

Previously, Noah spent ten years in fundraising and marketing leadership roles at CauseVox, World Help, HubSpot, and The Adventure Project. He knows firsthand the challenges nonprofits face and is passionate about equipping them with the resources and insights they need to rally people around their cause.

Courtney Bugler

Chief Development and Marketing Officer

Piedmont Park Conservancy

Courtney Bugler transitioned to nonprofits after a career as a daytime television scriptwriter (and a cruise director, and a DJ, and a port shopping guide, and car sales…) Her first fundraising event was a day long century ride in 37 degree sleeting rain. And even while freezing, she knew she’d found her jam. In the past 10 years, Courtney has served both locally and nationally with organizations like Young Survival Coalition, JDRF and Susan G. Komen, leading development departments, affiliates and national fundraising programs. She joined Piedmont Park Conservancy, keeper of Atlanta’s crown jewel and most visited attraction, in May of 2020, tasked with filling the gap when the pandemic ground earned revenue streams to a halt. In her spare time, what’s left of it, she watches a lot of kid’s travel baseball, travels to crazy places where conveniently cell phones don’t work and is a national competitive ballroom champion. Oh, and she has 3 big fluffy dogs. And the title of her yet-unwritten book? “Everything I Learned about Fundraising I Learned from Selling Cars.”

Gabe Cooper

CEO & Founder


Gabe Cooper is the founder and CEO of Virtuous Software, the only responsive fundraising platform that helps nonprofits easily create personalized donor experiences at scale that build better donor relationships. Previously, he was in leadership at a large nonprofit and co-founded an innovation consultancy. His drive stems from a passion to create market-defining software and help charities reimagine generosity. He frequently writes and speaks about empowering nonprofits to grow generosity through technology.



March 25, 2021


8:30am – 9:30am