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baltimore Buildings
baltimore Buildings
20NTC Session

Grassroots Email Fundraising: Not Just for Presidential Candidates


Small-dollar donors are powering the presidential election — and they could be your supporters, too! This political giving is not far removed from charitable giving: Millions of people across the country are chipping in $5 or $10 online because they believe their candidate will make the country a better place. Take advantage of this massive moment of giving happening from coast to coast by investing in grassroots digital fundraising. We’ll team up with an organization that is getting it right and cover how nonprofits can use email fundraising to reach these engaged small-dollar donors; build authentic, long-term relationships; and make your fundraising more sustainable.

Learning Outcomes

  • Understand how the small-dollar donor movement can significantly boost nonprofit fundraising.
  • Learn the basic principles of running a sustainable email fundraising program that empowers grassroots donors.
  • Figure out how your organizational outreach and messaging will need to shift in order to bring in more small-dollar donors.

Target Audience

Communications and Development staff who run fundraising and email programs


Case StudyDonor RetentionEmailStrategy


March 26, 2020


1:45pm – 3:00pm