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20NTC Session

Grassroots Email Fundraising: Not Just for Presidential Candidates


Small-dollar donors are powering the presidential election — and they could be your supporters, too! This political giving is not far removed from charitable giving: Millions of people across the country are chipping in $5 or $10 online because they believe their candidate will make the country a better place. Take advantage of this massive moment of giving happening from coast to coast by investing in grassroots digital fundraising. We’ll team up with an organization that is getting it right and cover how nonprofits can use email fundraising to reach these engaged small-dollar donors; build authentic, long-term relationships; and make your fundraising more sustainable.

Learning Outcomes

  • Understand how the small-dollar donor movement can significantly boost nonprofit fundraising.
  • Learn the basic principles of running a sustainable email fundraising program that empowers grassroots donors.
  • Figure out how your organizational outreach and messaging will need to shift in order to bring in more small-dollar donors.

Target Audience

Communications and Development staff who run fundraising and email programs


Case StudyDonor RetentionEmailStrategy


Adri Rosemebrt

Deputy Director of Nonprofit Outreach


Adri is the Deputy Director of Nonprofit Outreach at ActBlue. They joined the Nonprofit Team after a few years of organizing, facilitating, and doing advocacy work focused on economic justice at a women’s shelter in Boston. In their current role, Adri helps nonprofits optimize their digital fundraising programs and empower their grassroots supporters to take action by making the most of ActBlue’s tools.

Brian Gomez

Finance and Operations Manager

Sunrise Movement

Brian Gomez is the Finance and Operations Manager at Sunrise Movement. He’s passionate about optimizing digital systems for non-profits and manages centralized and decentralized finances for Sunrise. Previously Brian was at the Sierra Club and Earth Guardians where he did similar operational work supporting young people to take action on climate.

He is a graduate of the Illinois Institute of Technology in Chicago where he lives and was an Obama Foundation CLC fellow in 2019, won 1st place at Chicago Techweek Hackathon in 2015 and runner up at the ThinkChicago Hackathon in 2018.





March 26, 2020


1:45pm – 3:00pm

Collaborative Notes

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Session Evaluation

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