Going Mobile at In-Person Events to Increase Year-Round Engagement
We’ve all heard some form of the statistic, “The average person checks their phone every 12 minutes.” That means guests are already naturally checking their phones at least 20 times over the course of your fundraising event. So, how are you making the most of their screen time? From text invites to live appeals, and everything in between, this session will dive into the event experience and how to infuse mobile fundraising and text messaging to drive attendance and increase giving on-site. But mobile engagement doesn’t stop there, learn how to leverage text messaging to show even more impact and deepen their connection to the cause. Hear firsthand from forward-thinking event fundraising professionals that are maximizing the attendee experience and driving revenue results for the Human Rights Campaign.
- Identify opportunities to incorporate new and innovative mobile tactics into your event strategy
- Maximize the attendee experience to drive fundraising
- Leverage text messaging to extend engagement beyond an event
Target AudienceMarketing/communications and event fundraising staff who are looking to increase engagement onsite and post event.
Deputy Director of Events
Human Rights Campaign
Mike Wilkinson is a leading innovator for nonprofit fundraisers with a heavy focus on black tie galas. Mike currently leads a portfolio of gala events at the Human Rights Campaign (HRC), the largest LGBTQ organization committed to ensuring for equality for all Americans. Along with his colleagues producing over 30 gala events per year, Mike’s experience is drawn from developing fundraising strategies and deploying them at across the country. Before HRC, Mike lead events with national health non-profits including the National Kidney Fund and the Leukemia & Lymphoma Society.
Sr. Director of Marketing
Joshua Meyer brings nearly two decades of fundraising, volunteer management, and marketing experience to his current role as the senior director of marketing for OneCause. Josh started his career in the nonprofit sector working for more than eight years for a national nonprofit focusing on event fundraising before taking his talents to OneCause. He has a passion for helping to create positive change and loves that his current role allows him to help nonprofits engage new donors and achieve their fundraising goals. Josh is an active speaker and holds a BA in Human Services and MBA in Marketing & Strategic Management from George Washington University.