baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session

Going Mobile at in-person Events to Increase Year-round Engagement


We’ve all heard some form of the statistic, “The average person checks their phone every 12 minutes.” That means guests are already naturally checking their phones at least 20 times over the course of your fundraising event. So, how are you making the most of their screen time? From text invites to live appeals, and everything in between, this session will dive into the event experience and how to infuse mobile fundraising and text messaging to drive attendance and increase giving on-site. But mobile engagement doesn’t stop there, learn how to leverage text messaging to show even more impact and deepen their connection to the cause. Hear firsthand from forward-thinking event fundraising professionals that are maximizing the attendee experience and driving revenue results for the Human Rights Campaign.

Learning Outcomes

  • Identify opportunities to incorporate new and innovative mobile tactics into your event strategy
  • Maximize the attendee experience to drive fundraising
  • Leverage text messaging to extend engagement beyond an event

Target Audience

Marketing/communications and event fundraising staff who are looking to increase engagement onsite and post event.




March 25, 2020


10:30am – 11:45am