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20NTC Session

Getting Started With Data-Driven Program Evaluation


Proving impact is one of the most important — but also the most challenging — aspects of running a successful nonprofit organization. Luckily, the growing amount of data available enables a new level of quantitative program evaluation. But, it isn’t always clear where to start and what to do. This session will review the various methods for measuring impact with data, and provide a framework that nonprofits can use to get started. We’ll discuss specifics like: types of data; methods for data collection and analysis; who should be on the project team; how and where to communicate the findings; and how to clear common roadblocks. mRelief and Civis will also share examples of successful data-driven program evaluations for inspiration.

Learning Outcomes

  • Identify situations best suited for a data-driven program evaluation
  • Understand a range of basic to advanced methods for collecting and analyzing data for this purpose
  • Determine how and where to communicate quantitative findings to diverse stakeholders for maximum impact

Target Audience

Any nonprofit that is interested in using data to show impact


AnalyticsContent StrategyDataEvaluation


Anastasia Chen

Applied Data Science Lead

Civis Analytics

Ana is an Applied Data Science Lead at Civis Analytics, where she specializes in analytics in the nonprofit sector. Prior to Civis, Ana was an operations consultant with Analytics Operations Engineering, where she worked with retail clients on problems ranging from marketing analytics to inventory management. She holds an MPhil in Management Science and Operations from the University of Cambridge Judge Business School and a BS in Management Science from the Massachusetts Institute of Technology.

Rose Afriyie

Executive Director & Cofounder


Rose Afriyie grew up in the Bronx, where she saw the importance of food stamps, earned a master’s in public policy at University of Michigan. She got into technology because she believes writing software is a superpower that people of color and women should have exposure to and mRelief’s tech unlocks food benefits for families so they can spend less money on food and more money on realizing other economic opportunity. She is continuing the tradition of Johnnie Tillmon and other Welfare Warriors advocating for families to access food with dignity.





March 24, 2020


10:30am – 11:45am



Collaborative Notes

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Session Evaluation

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