baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session

What the Heck is Benchmarking and How Do I Get Started?


In a recent study conducted by the Global Benchmarking Network, benchmarking was rated as the tool most likely to increase significantly in popularity over the next three years. Over 60% of organizations surveyed stated that they were not currently using benchmarking but were likely to begin using them in the next three years. Benchmarking is a methodology used by nonprofits to gauge their organization’s performance relative to other organizations in the same or similar cohorts/ networks. The goal of benchmarking is to identify best practices, weaknesses, and opportunities for improvement.

This session will present research on different types of benchmarking in nonprofits, benefits of benchmarking/ pros and cons of benchmarking, and present a real-life example of how one organization began using benchmarking reporting (framework, methodology, lessons learned, etc.).

Learning Outcomes

  • Key metrics for your organization
  • Identify data collection methods
  • How to kick off a benchmarking program at your respective organization

Target Audience

Executive Leadership, Operations, Program Delivery and Development/Fundraising who need to measure and ensure effective operations/delivery of services


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Alex Tereshonkova

Data Analyst

Council on Accreditation

Alex Tereshonkova is a Data Analyst at the Council on Accreditation for Children and Families. They have previously served as Building Compliance Unit Data Analytics Manager at the NYC Department of Homeless Services. They have completed their Master of Arts in Human Rights Studies at Columbia University, with a concentration in children’s rights. Their thesis examined the intersectionality of children’s rights and sexual rights in human rights law using the case study of LGBT children in Russia. They received their joint Bachelor of Arts from Rutgers University and the Edward J. Bloustein School of Planning and Public Policy in Women’s and Gender Studies and Planning and Public Policy where they wrote their thesis on the disproportionality of African-American kids in America’s foster care system. They graduated with highest honors and were the recipient of several prestigious scholarships including the Academic Achievement Award, Voorhees Fellowship, and the Laden-Goldstein Scholarship. Alex has worked and studied in NY, NJ, Germany, and Ghana. They are fluent in both English and Russian. In their free time, Alex organizes the NYC Dyke March and the Emergency Release Fund for transgender inmates in NYC.

Linton Myers

Strategic Solutions Developer


Linton Myers manages Solution Strategy for Blackbaud’s Nonprofit Vertical, looking for major areas of impact within the sector. He has spent more than 20 years working within the social good industry, focusing on digital, CRM, marketing and analytics technologies in the nonprofit, higher education, association & membership and health sectors. He is a former foundation director, grant writer, database administrator, business analyst and web developer.

Jacqueline Murphy

Director of Digital Supporter Engagement and Innovation

Planned Parenthood Federation of America

Jacqueline Murphy has more than 10 years of experience in digital and traditional media, helping corporations, foundations, and non-profit campaigns tell their stories effectively, recruit new advocates to their cause, and cultivate communities ready to act. With a passion for out-of-the-box thinking, Jacqueline specializes in developing content marketing and advocacy programs, including creative strategy, customer care and community management, analytics and paid media.





March 24, 2020


1:45pm – 3:00pm



Collaborative Notes

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Session Evaluation

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