baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session

Fundraising Resiliency — How to Maximize Your Revenue in Wild Times


Fundraisers need to build resilience into their programs so they can maximize their revenue and be responsive to an ever changing external environment.  This session will give you examples of how to use automation and targeting to retain long-term and new donors.  It will show you how to create a resilient annual plan, adjust it on the fly, and choose events to upgrade donors to become monthly givers and mid-level donors.

You will walk away with practical examples that can be applied by any organization with a staff of any size.  You will better understand how to track performance and adjust as new challenges and opportunities arise over your fiscal year.

This session will include case studies from organizations working in the Latinx, LGBTG, and African-American communities  to show how to tailor your approach to your supporter audience.

Be ready, be resilient, and maximize your revenue in a wild world.

Learning Outcomes

  • How to develop a fundraising program that lets you respond to a changing environment with existing staff
  • How to improve your overall retention rate with automation and better targeting
  • How to respond to events to grow your file and raise more money

Target Audience

Fundraisers of organizations of all sizes who want to use automation and targeting to improve retention and raise more money


Donor RetentionEmerging TechEngagementIntegration


Melissa Wyers

Executive Director


Melissa is widely respected as one of the top practitioners in the nonprofit fundraising and marketing world. She brings more than 20 years of experience helping nonprofits increase their revenue and build their supporter base. For the last 9 years, she was the owner and President of Breakthrough Strategies, a fundraising, marketing and communications agency developing multi-channel programs for organizations like National Geographic, Heifer International, and the World Food Program.





March 26, 2020


1:45pm – 3:00pm



Collaborative Notes

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Session Evaluation

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