21NTC Session

Fundraising Resiliency–How to Maximize Your Revenue in Wild Times


Be ready, be resilient, and maximize your revenue in a wild world.

Donor data, technology, behavioral economics and proven fundraising strategy come together in this session to show you how to raise more money in times of changing demographics, economics, and politics.

Fundraisers need to build resilience into programs that will better retain donors and grow annual value.  Presenters will give you examples of how to use automation, personalization, segmentation and behavioral data to develop better donor journeys.  It will show you how to create a resilient annual plan, adjust it on the fly, and choose the best opportunities available.

You will walk away with practical examples that can be applied by any organization with a staff of any size. 

This session will include case studies from organizations working in the Latinx, LGBTQ, and African American communities and others to show how to tailor your approach to your supporter audiences.

Session Type

60 minute session

Learning Outcomes

  • How to use storytelling to rekindle your donor's "first love" for your organization.
  • How to use automation and personalization to more deeply connect with your donors.
  • How to build a more resilient plan that will improve donor retention and increase annual donor value.

Target Audience

Fundraisers from organizations of all sizes working to grow supporter base and better respond to current fundraising environment


AutomationCase StudyDonor RetentionStorytelling


Melissa Wyers

Executive Director


Melissa is widely respected as one of the top practitioners in the nonprofit fundraising and marketing world. She brings more than 20 years of experience helping nonprofits increase their revenue and build their supporter base. For the last 9 years, she was the owner and President of Breakthrough Strategies, a fundraising, marketing and communications agency developing multi-channel programs for organizations like National Geographic, Heifer International, and the World Food Program.

Evan Parker

Director, Web Strategies

Best Friends Animal Society

As Best Friends’ Director of Web Strategies, Evan Parker works every day to help people feel inspired by their love of pets, get what they need from our digital properties and ultimately become supporters of Best Friends.

Evan has two decades of experience in helping nonprofits use technology, fundraising and integrated communications to best engage their supporters. He has worked with many of the strongest nonprofit brands around, including World Wildlife Fund, United Nations Foundation, 4-H, American Association for the Advancement of Science, USAID, Catholic Relief Services and the American Cancer Society.

He is an adjunct professor and a fellow at Georgetown University, lecturing on the drivers of nonprofit support and the best ways to activate audiences to support causes. Evan spent seven years leading The Nature Conservancy’s integrated supporter engagement practice. And he has worked for a series of data, fundraising and messaging agencies supporting enterprise nonprofits.

Evan lives in Washington, D.C., with his wife, Tasha, and two alarmingly great kids. He’s been busy rescuing all manner of animals since he was eight years old, and his family currently includes two very well-loved cats, Kittery and Rangeley.



March 24, 2021


8:30am – 9:30am