22NTC Session Proposal

Fundraising Resiliency–How to Maximize Your Revenue in Wild Times

Submitted by: Melissa Wyers | EveryAction


Be ready, be resilient, and maximize your revenue in a wild world.

Donor data, technology, behavioral economics and proven fundraising strategy come together in this session to show you how to raise more money in times of changing demographics, economics, and politics.

Fundraisers need to build resilience into programs that will better retain donors and grow annual value.  Presenters will give you examples of how to use automation, personalization, segmentation and behavioral data to develop better donor journeys.  It will show you how to create a resilient annual plan, adjust it on the fly, and choose the best opportunities available.

You will walk away with practical examples that can be applied by any organization with a staff of any size. 

This session will include case studies from organizations working in the Latinx, LGBTQ, and African American communities and others to show how to tailor your approach to your supporter audiences.

Learning Outcomes

  • How to use storytelling to rekindle your donor's "first love" for your organization.
  • How to use automation and personalization to more deeply connect with your donors.
  • How to build a more resilient plan that will improve donor retention and increase annual donor value.

Session Type

60 minute session

Target Audience

Fundraisers from organizations of all sizes working to grow supporter base and better respond to current fundraising environment