baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session
Fundraising

Facebook & ‘gram Advertising for All Budgets

Description

Facebook and Instagram ads can work for all non-profits, no matter your budget. Having a tight spend can feel constraining, but it doesn’t have to be. This presentation will give you the tools, tips, and tactics you need to develop the engaging creative, target the most effective audiences for your message, and optimize your media spend to meet your goals.


Learning Outcomes

  • How to capitalize on your media spend, no matter how big or small
  • How to optimize targeting to make dollars go farther
  • Creative best practices to develop the most effective ads

Target Audience

Digital fundraisers looking to make the most out of their media spend

Tags

BudgetingCase StudyDigital AdsSocial Media

Speakers

Mo Gallo

Manager, Digital Engagement

National Park Foundation

As part of the Direct Response team, I lead the online and email fundraising efforts focusing on the core donor audience. I strive to increase fundraising revenue through creative campaigns that connect people to the parks they love while building a pipeline of engaged new audiences through multi-channel digital advertising campaigns.

In my spare time I enjoying the fruits of my labor by exploring National Parks and being a momager to my rescue bulldog’s Instagram account.

Details

Day

Wednesday
March 25, 2020

Time

10:30am – 11:45am