Facebook & ’Gram Advertising for All Budgets
Description
Facebook and Instagram ads can work for all non-profits, no matter your budget. Having a tight spend can feel constraining, but it doesn’t have to be. This presentation will give you the tools, tips, and tactics you need to develop the engaging creative, target the most effective audiences for your message, and optimize your media spend to meet your goals.
Learning Outcomes
- How to capitalize on your media spend, no matter how big or small
- How to optimize targeting to make dollars go farther
- Creative best practices to develop the most effective ads
Target Audience
Digital fundraisers looking to make the most out of their media spendTags
Speakers
Mo Gallo
Manager, Digital Engagement
National Park Foundation
As part of the Direct Response team, I lead the online and email fundraising efforts focusing on the core donor audience. I strive to increase fundraising revenue through creative campaigns that connect people to the parks they love while building a pipeline of engaged new audiences through multi-channel digital advertising campaigns.
In my spare time I enjoy the fruits of my labor by exploring National Parks and being a momager to my rescue bulldog’s Instagram account.
Alyssa Ackerman
Senior Account Executive
Chapman Cubine and Hussey
After spending over eight years in the non-profit industry, I joined Chapman Cubine and Hussey to help provide strategic oversight and digital program management for our clients.