baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session

Facebook & ’Gram Advertising for All Budgets


Facebook and Instagram ads can work for all non-profits, no matter your budget. Having a tight spend can feel constraining, but it doesn’t have to be. This presentation will give you the tools, tips, and tactics you need to develop the engaging creative, target the most effective audiences for your message, and optimize your media spend to meet your goals.

Learning Outcomes

  • How to capitalize on your media spend, no matter how big or small
  • How to optimize targeting to make dollars go farther
  • Creative best practices to develop the most effective ads

Target Audience

Digital fundraisers looking to make the most out of their media spend


BudgetingCase StudyDigital AdsSocial Media


Mo Gallo

Manager, Digital Engagement

National Park Foundation

As part of the Direct Response team, I lead the online and email fundraising efforts focusing on the core donor audience. I strive to increase fundraising revenue through creative campaigns that connect people to the parks they love while building a pipeline of engaged new audiences through multi-channel digital advertising campaigns.

In my spare time I enjoy the fruits of my labor by exploring National Parks and being a momager to my rescue bulldog’s Instagram account.

Alyssa Ackerman

Senior Account Executive

Chapman Cubine and Hussey

After spending over eight years in the non-profit industry, I joined Chapman Cubine and Hussey to help provide strategic oversight and digital program management for our clients.





March 25, 2020


10:30am – 11:45am



Collaborative Notes

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Session Evaluation

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