22NTC Session: Fundraising
Expanding Access to Philanthropy Through Social Giving
Submitted by: Jenna Jameson | OneCause


As we emerge from an extended period of social distancing, it’s important to reexamine how giving experiences have evolved over the last 18 months. From a recent survey of 1,000+ donors, we learned social giving experiences and virtual formats are improving access to philanthropy, with younger, more diverse donors giving at higher rates.

To continue reaching a broader, more inclusive group of donors post pandemic, future fundraising strategy should leverage virtual and in-person giving best practices to reach, motivate, and activate today’s social givers. In this session, we’ll examine insight and generation giving trends from our recent donor study and opportunities to improve the social giving experience and expand access to your fundraising events and campaigns.

Session Type

30 minute session

Learning Outcomes

  • Incorporate fundraising strategy to reach younger, more diverse donors
  • Better understand motivators and preferences for different generations and donors of color
  • Best practices for improving ease and engagement

Target Audience

Nonprofit fundraising professionals looking to continue reaching more diverse donor groups post pandemic.


March 24, 2022


10:00am – 10:30am PST