22NTC Session: Fundraising
Engagement Unlocked: Gamify Your Peer-to-Peer Program
Submitted by: Molly Kelly | Zuri Group


Exploring ways to engage your supporters through peer-to-peer fundraising? Learn about a P2P program that’s (almost) all fun and games. As an incentive for fundraisers to use more platform features, Mercy Home for Boys & Girls gamified their P2P program. With a simple integration from their existing peer-to-peer platform to a third-party gamification platform, what used to be standard fundraising activities are now contests and awards! Not only are fundraisers more inclined to log in and send emails to cultivate donations, but also Mercy Home gained real-time visibility into which actions fundraisers are taking. A win-win if you ask us.

Session Type

30 minute session

Learning Outcomes

  • See an example of a peer-to-peer program that increased donor engagement by transforming standard fundraising into contests and rewards.
  • Learn how gain real-time visibility into the behaviors of your fundraisers.
  • Understand the biggest barriers peer-to-peer fundraisers face and how to help your fundraisers overcome them.

Target Audience

Digital Marketing team members who are interested in increasing supporter engagement through peer-to-peer fundraising.


March 25, 2022


12:15pm – 12:45pm PST