22NTC Session: Fundraising
Enabling Better Fundraising Through Analytics
Submitted by: Amanda Moss | Civis Analytics


Fundraising is all about knowing your audience and what motivates them to give. There are common ways to leverage data to inform how you approach each step in the process. This session will review ways nonprofits can structure systems, data and reporting to attract new donors and engage existing ones. We’ll share best practices and lessons learned from successful fundraising campaigns, and suggest ways any nonprofit can get started in using data to drive donations.

Session Type

60 minute session

Learning Outcomes

  • Know how to structure systems, data and reporting to understand and make recommendations around fundraising
  • Use data to attract new donors
  • Understand the types of data, key reports and dashboards that support critical leadership decisions and strategy optimization

Target Audience

Anyone who is involved in the intersection of fundraising and data


March 24, 2022


8:30am – 9:30am PST