22NTC Session: Marketing/Communications
Embracing Marketing Automation: Your Roadmap for Engaging Donor Journeys
Submitted by: Jamie Ong-Goldring | THD, Inc.

Description

The future has arrived.  Digital acceleration is happening at the speed of light and donor expectations are higher than ever.  Thankfully, nonprofit digital marketers have the power at their fingertips to deliver experiences and journeys that are tailor-made for donors to meet them where they’re at and keep them engaged.  And thanks to increasingly powerful marketing automation technology, this can now be done at scale.  But unleashing the power of new technology is not like flicking a light switch; maximizing the potential of the powerful new tools at our disposal requires forethought and planning.  In this 60-minute workshop, we’ll equip you with a proven roadmap for the implementation of a winning omnichannel marketing automation strategy based on recent work we’ve done with THD’s forward-thinking client partners.


Session Type

60 minute workshop

Learning Outcomes

  • Learn how to combine omnichannel strategy and cutting-edge technology to unleash the full potential of marketing automation for your organization
  • Understand the right inputs and outputs for developing a marketing automation strategy that creates improved donor engagement and increased conversions
  • Leave with an actionable game plan for your organization in the form of a downloadable marketing automation roadmap template

Target Audience

Marketing strategists obsessed with integrating the latest marketing strategies with new technology to maximize fundraising effectiveness in the digital age