Email Marketing Makeover
Are you maximizing your email campaigns to drive open rates, engagement, and conversions? Learn best practices that can lead to more engagement and ensures clickthroughs and conversions. Explore email automation functionality that will revolutionize the way you think about and deploy your email campaigns.
In this session, we will cover:
-Design best practices
Digital Marketing Director
Ceci is a multi-faceted arts administration professional with over 10 years of experience successfully marketing the arts and nonprofits utilizing innovative methods. Currently the Digital Marketing Director at FORM, she is nationally recognized as a leader in digital marketing and specializes in multichannel communications campaigns.
A frequent public speaker, Ceci’s recent and upcoming engagements feature national conference appearances at NTEN, Museums and the Web, National Arts Marketing Project, Arts Midwest, American Alliance of Museums, OPERA America, Midwest Museums Association, and Chorus America in addition to many other local and regional events. Known for her easy-going and vernacular style, she creates open learning environments with an emphasis on information sharing and useful takeaways.
Ceci is passionate about empowering people through marketing and is a senior contributor to Arts Hacker where she regularly shares timely information and step-by-step tutorials. She also teaches the arts marketing course at West Virginia University’s College of Creative Arts.
A chronic early-adopter, Ceci has a passion for discovering ways that technology can be used to create more engaging experiences. The Curated Arts Experience focuses on collecting real-world case studies about how organizations around the world are using technology to engage the participant or enrich the experience at an arts event.
She is on the National Arts Marketing Project Advisory Committee, the Museums and the Web (MW20) Conference Planning Committee, and has served on the Arts Midwest Conference Professional Development Committee and the NTEN Conference Session Advisory Committee. She also served for many years as the OPERA America Marketing Network Chair and currently sits on the West Virginia University College of Creative Arts Visiting Committee.
Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University’s College of Creative Arts with a Bachelor of Music in Vocal Performance. She currently lives in Cleveland, Ohio.