22NTC Session: Marketing/Communications
Elevating Your Nonprofit Story: Sharing Metrics That Matter
Submitted by: Joan Benson | Sage Intacct


As a growing nonprofit organization, it is critical to understand the latest giving trends and their relevance to your organization’s impact.  In this session, we will look at the latest giving data and dig into how you can utilize them to sustain and grow your nonprofit’s funding.  How do you leverage your data and performance metrics to better tell your story?  How do you build engagement with donors to prioritize your mission? 

We’ll share some best practices, along with specific examples of how you can elevate your story to all generations of prospective donors to help strengthen sustainability for the long term.

Session Type

30 minute session

Learning Outcomes

  • What can we learn from latest giving trends
  • How you can leverage your data to track and share your performance and impact
  • Best practices around sharing your story to gain greater engagement

Target Audience

Finance, Marketing, Executive Directors


March 23, 2022


11:15am – 11:45am PST