Don’t Stop Believing — 4 Journeys to Engage Supporters Faithfully
You can design a marketing automation Anyway You Want It. But to keep those supporters turning to you with Open Arms, make sure you’ve setup these four Journeys. Humane Society International’s Gabby Green and Raise the Roots’ Brandon Fuller will walk you through the different ways HSI has successfully configured four categories of automations to welcome and re-engage supporters, while growing monthly giving and birthday peer-to-peer campaigns. See the stats, emails, and automation designs, then learn how to setup your own.
Target AudienceAdvocacy, fundraising, and marketing staff ready to strengthen engagement (and reduce their to-do list) with automations.
Owner and Chief Strategist
Raise the Roots
For over ten years I’ve had the pleasure of working with nonprofits as a staff member and agency partner to strengthen their digital engagement. At Raise the Roots, we translate that experience into results in online fundraising and advocacy through strategy, content development, production, automations, migration, acquisition, paid ads, training, and more.
Manager, Email Marketing
Humane Society International
Gabby got her first opportunity to work in fundraising/marketing at Humane Society International, a global animal welfare non-profit, 6 years ago as a Digital Marketing Specialist. She now manages the email marketing program, engaging > 4.5 million supporters worldwide in creative fundraising and advocacy campaigns to help animals. She specializes in using marketing automation email tools to create custom supporter journeys and works out of the Engaging Networks eCRM. She has presented at NTEN/NTC and ENCC and has a Master’s degree in Animal Welfare from the University of Edinburgh in Scotland. She currently resides in Rockville, Maryland with her wife, Sarah, and rescued Puerto Rican street dog named Tilly.