Don’t Micromanage Your Social Media Manager
Managing is an equity issue! Often in the non-profit digital world, the person handling social media is someone early in their career. And just as often, this role is micromanaged. As we collectively work towards inclusion in our field, this micromanaged person is more likely to be someone whose identities are historically marginalized. Let’s collectively transform their early job experiences into ones of professional growth.
It’s easy to fall into micromanaging with a role on the frontlines of communicating with stakeholders. But, it isn’t a wise use of your time or a way to develop your staffs’ skillset. In this Sprint Session learn concrete tactics that:
1) build transparency into social media strategy and execution;
2) create healthy boundaries for balancing the needs of multiple departments;
3) and, empower your social media manager.
Target AudienceManagers of social media staff and social media staff looking to manage up.
Director of Audience Development & Digital Marketing
Peace is Loud
Stephanie believes in using the internet for good and has dedicated her career to that work. Currently, she is the Director of Audience Development and Digital Strategy at Peace is Loud, where she develops and executes digital-first strategies for the organization and documentary impact campaigns including Women, War & Peace and Knock Down the House.
Prior to being part of the Peace is Loud team, Stephanie worked at the National Institute for Reproductive Health where she managed digital campaigns to advance access to reproductive health care at the state and local levels. She previously held positions at WNET, the French Institute Alliance Francaise, and Girl Scouts of the United States. Stephanie graduated from Purchase College with a BA in Art History and holds a Master’s in Media Studies from The New School.
When not in the office, Stephanie spends her time playing tennis, volunteering with Haven Coalition, and searching for punk records.