baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session

Don’t Flake Out: the High Cost of Free Labor


The average person shows up to their volunteer shift ~50% of the time. For organizations that deploy volunteers for mission-critical actions, this degree of unpredictability can be crippling. The good news is flakiness can be minimized, conditioned through strategic messages and social commitments. (After all, would you be a no-show if all your friends were coming, too?) Having studied and tracked what motivates 1M+ nonprofit volunteers to show up or not, we’ll share how we reduced flakes by ~30% and offer three things you can start doing now (online and offline) to increase the chances that those who say they’re going to show … actually do. We’ll use the first 15 min to share our answers and data; then we’ll spend the rest of the time in small groups designing actionable plans, tailored to each organization, that you can execute immediately to drive a more predictable and engaged volunteer workforce.

Learning Outcomes

  • Design and execute an actionable plan for reducing flake rate in your organizations
  • Make volunteers a strategic focus by articulating a data-driven business case for reducing flake rate
  • Advocate for more volunteer resources by demonstrating the high cost of a flaky workforce

Target Audience

Volunteer staff, HR staff and nonprofit leaders relying on a volunteer workforce for mission-critical service delivery




Anne Lewallen

Consultant / Advisor


Brings 10 years’ experience strategizing and executing entry into new markets across industries, from private equity to early stage tech to nonprofits.

Renata Sahagian

Chief Experience Officer

No Vet Alone

Currently the Chief Experience Office with No Vet Alone and previous roles as Executive Director with Crohn’s & Colitis Foundation and Director at Bike MS.

Experienced Market Director with a demonstrated history of working in the non-profit organization management industry. Skilled in Business Development, Apparel, Recruiting, Social Media, and Manufacturing. Strong sales professional with a MBA pending focused in International Marketing & Management from California State University East Bay, Hayward, CA.





March 26, 2020


1:45pm – 3:00pm



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Session Evaluation

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