baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session

Donor Surveys: Your Untapped Data Goldmine


Your donors are more than just characters and numbers in a database, they are individuals with unique preferences, capacities and connections to your mission. Effective fundraising is not just about getting a gift – it’s about asking questions and getting to know your donors so that you can ask for the right gift.

Someone may be ready to name you in their will, another might be your next ambassador, and someone else might triple their gift if you ask once a year and then just leave them the heck alone – you won’t know unless you ask. Your donors are not all the same, so get to know them.

New donors are expensive, make the most of the ones you already have. We will walk through how a survey gives you the power to tap into your database and discover just how much potential you have with your existing donors.

Learning Outcomes

  • Build surveys that identify legacy giving donors, new volunteers, and provide insights on how to tailor fundraising and stewardship
  • Review software options then see how you can design and launch a survey in a few short hours
  • See examples of how previous surveys have resulted in substantial growth in revenue, prospect identification and donor engagement

Target Audience



Case StudyDataDonor RetentionEngagement


Crystal Mahon

Manager, Annual Giving

STARS Air Ambulance

Crystal has been working in the non-profit industry for over 10 years now, with a focus on Annual Giving. She manages a $3.5M portfolio through the Annual Giving team; overseeing Direct Response, Sustained Giving, Mid-Level Giving, and Donor Relations. She is always looking to test new things in her programs and hasn’t met an A/B test she didn’t like.



March 24, 2020


1:45pm – 3:00pm