baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session

Donor Surveys: Your Untapped Data Goldmine


Your donors are more than just characters and numbers in a database, they are individuals with unique preferences, capacities and connections to your mission. Effective fundraising is not just about getting a gift – it’s about asking questions and getting to know your donors so that you can ask for the right gift.

Someone may be ready to name you in their will, another might be your next ambassador, and someone else might triple their gift if you ask once a year and then just leave them the heck alone – you won’t know unless you ask. Your donors are not all the same, so get to know them.

New donors are expensive, make the most of the ones you already have. We will walk through how a survey gives you the power to tap into your database and discover just how much potential you have with your existing donors.

Learning Outcomes

  • Build surveys that identify legacy giving donors, new volunteers, and provide insights on how to tailor fundraising and stewardship
  • Review software options then see how you can design and launch a survey in a few short hours
  • See examples of how previous surveys have resulted in substantial growth in revenue, prospect identification and donor engagement

Target Audience



Case StudyDataDonor RetentionEngagement


Crystal Mahon

Manager, Annual Giving

STARS Air Ambulance

Crystal has been working in the non-profit industry for over 10 years now, with a focus on Annual Giving. She manages a $3.5M portfolio through the Annual Giving team; overseeing Direct Response, Sustained Giving, Mid-Level Giving, and Donor Relations. She is always looking to test new things in her programs and hasn’t met an A/B test she didn’t like.

Christian Robillard

Founder and Chief Podcaster

Beyond the Bake Sale

Time. Talent. Treasure. Mobilizing these three things have been the center of Christian’s career for over a decade.

Starting with handing out donation letters with the Ottawa Boys and Girls Club, Christian’s philanthropic endeavours grew to new heights.

Christian has chaired fundraising committees for the Children’s Wish Foundation, The Children’s Hospital of Eastern Ontario, Carleton University, Acacia International Fraternity, and Movember Ottawa where has led the collective fundraising efforts of over a million dollars. He’s worked with other organizations, big and small, to help raise millions more.

In his professional career, Christian is a consultant on all things sponsorship, partnerships, fundraising, storytelling, and philanthropy. As a sponsorship expert, Christian raised over $130,000 on a $0 budget, working part-time. As a sponsorship consultant, he’s helped organizations raise millions in sponsorship dollars and used data-driven approaches to ensure that even the smallest organizations could bring in the big $s. He’s worked with clients ranging from youth-serving agencies to health care, to higher education, and many more to help them develop win-win partnership strategies.

Christian is a graduate of Carleton’s Philanthropy and Nonprofit Leadership program – the only masters-level program of its kind in Canada. While studying, Christian focused on impact investing, impact measurement, corporate social responsibility, and fundraising for nonprofits and charities.

Christian is the co-founder of Beyond the Bake Sale: a social good podcast that talks with philanthropists, charitable sector executives, and leaders in the sector about how others can give, and raise, more time, talent and treasure for the causes they care about.

Christian is a Global Shaper with the World Economic Forum; A TEDx speaker, and the recipient of numerous awards including the Sovereign’s Medal for Volunteers, The #OC150 Award, The Carleton University Board of Governor’s Award, and many other accolades for his contributions towards building a smarter, more caring nation.





March 24, 2020


1:45pm – 3:00pm



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