22NTC Session: Leadership
Digital Maturity: How Will We Know When We Get There?
Submitted by: Misty McLaughlin | Cause Craft Consulting


Almost 30 years into the web, organizations have radically transformed to incorporate a new digital reality. We’ve plunged into new channels (first websites and email, then social, mobile, text, ads, voice, and the beat goes on). We’ve hired digital staff and built departments (once just webmasters, now digital campaigners, content strategists, analysts, and other specialists).

But what does reaching digital maturity actually look like? And how will you know when you get there?

Using 2-3 forward-thinking nonprofits as examples, we’ll map the stages of digital maturity in nonprofits. We’ll help you assess where your organization is developmentally and identify what this means in practical terms: the evolution of your staffing and structures, practices, tools and tactics. And we’ll talk about what happens in the digital-first future, when we might no longer need “digital teams” because digital touches every role in the organization.

Session Type

60 minute session

Learning Outcomes

  • describe how the social sector is maturing with digital & what the digital-first future looks like
  • gauge their own organization’s digital developmental trajectory and map what comes next
  • use that vision to begin reframing their digital department’s mission and relationship to other departments to grow their organization’s impact.

Target Audience

Leaders, digital directors, marketers, communicators & online engagement folks who are wondering what digital maturity looks like


Org CultureStaff DevelopmentStrategyTrends


March 24, 2021


8:30am – 9:30am PST