Digital fundraising in 2021: The power of small-dollar donors
2020 was a historic year for organizing. People showed up in many different ways to support their communities, whether that was advocating for racial justice, supporting health care workers and other essential workers in the fight against COVID-19, or highlighting the necessity for reproductive justice and action on climate change. Small-dollar donors and the nonprofits they support have played a crucial role in these fights, proving that grassroots, digital fundraising *is* organizing, and that this movement is here to stay. We’ll be joined by three other organizations to reflect on the lessons learned in the past year and assess how nonprofits can retain and grow small-dollar donor power online in 2021.
Session Type60 minute session
- How did digital organizing power movements in 2020
- How have small-dollar donors impacted the work of nonprofits
- How can we use the lessons of 2020 to grow small-dollar donor support for nonprofits in 2021
Target AudienceNonprofit professionals, especially in development or fundraising, looking to learn about the power of small-dollar fundraising as an organizing tool.
Assistant Director- Movement, Issue and Charitable Organizations (MICO)
Adri is the Assistant Director on the Movement, Issue, and Charitable Organizations team at ActBlue. They joined the ActBlue after a few years of organizing, facilitating, and doing advocacy work focused on economic justice at an organization in Boston. In their current role, Adri works with nonprofits to help them build up their digital fundraising strategy, with a focus on engaging and expanding their base of grassroots supporters. In their spare time, Adri love to hike, cook, and re-watch their favorite movies and TV shows.
Christine Miranda is a volunteer organizer with Movimiento Cosecha, a national movement fighting for permanent protection, dignity, and respect for all undocumented immigrants. She leads Cosecha’s digital and communications program, supporting immigrant leaders across the country with projects and campaigns. In 2020, she lead the digital fundraising for the national COVID-19 Undocumented Worker Fund.
Jobs With Justice
Emily manages our Salesforce database, manages our direct mail and online fundraising appeals, leads the gift administration process, and supports other development projects as needed. She also supports our annual Eleanor Roosevelt Human Rights Awards Celebration and silent auction. Before joining the team at Jobs With Justice, Emily worked as a volunteer coordinator and then a development associate for United Community Ministries, a local human services nonprofit, where she increased volunteer engagement, provided event logistics and oversaw donor relations. She holds a bachelor’s degree in sociology from Christopher Newport University.