baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session

Dashboards for Impact Reporting and Storytelling: A Case Study


Your organization does amazing work, but can you use your data to communicate your impact? How do you untangle the maze of different data sources and formats to find the compelling stories of success that lie within?

In this case study we will describe how we implemented impact reporting dashboards in a direct service organization, and share the major insights we learned along the way. We will share how we:

  • Used design thinking to identify audiences and scenarios
  • Used qualitative and quantitative techniques to evaluate the accuracy of our data
  • Tested which measurements related to outcomes
  • Transformed data from multiple internal and county systems into a unified reporting format
  • Connected program data to fundraising by extracting the most compelling stories of success from a mountain of technical information
  • Maintained compliance with HIPAA, Medicare, and other regulations
  • Used program dashboards to break down internal silos

Learning Outcomes

  • Advocate for and/or create truly useful dashboards by analyzing your reporting audiences and scenarios to steer your decisions
  • Measure metrics that matter and relate to outcomes by learning how to test and evaluate your data quality
  • Add a human face to the numbers: use data analysis to find compelling impact stories in a sea of data

Target Audience

Program managers, data analysts, and anyone interested in data-driven program management. Appropriate for beginner to advanced attendees!


DataProgram DevelopmentReportStorytelling


Adam London


Project Donor Love

Adam’s passion for human-centered web design drives him to place the needs of nonprofits at the heart of his work. As a marketing technologist, Adam meshes best practices from the tech world with the fundraising goals of the nonprofit world. He believes that user-centered web design offers empathy and motivation for donors, promotes new and repeat donations, and improves daily life for nonprofit staff.

Adam has brought his expertise to national nonprofits including Guide Dogs for the Blind, the Simon Wiesenthal Center, and the American Red Cross. Project Donor Love will allow local, national, and even international organizations to benefit from his unique perspective.

Winston Berger

Director of IT and Data Systems

A Better Way, Inc.

I am a true believer in the power of values-driven organizations to transform the lives of customers and employees alike. The support I’ve gotten in cooperative and nonprofit workplaces has given me the opportunity to evolve from being “the kid who was bad at math in high school” to “the go-to numbers and data guy”. Right now I’m Director of IT & Data Systems at A Better Way, Inc., a leading provider of mental health, child welfare, and foster/adoption services in and around San Francisco, CA.

I am fascinated by the design, function, and evaluation of systems. By “system” I mean – not just technological tools and constructs, but also the ideas, resources, and human relationships required for functional, equitable, and efficient service delivery and product creation.

My experience as a musician and multimedia installation artist affords me a unique perspective on collaborative creative process. Check out my latest productions at





March 25, 2020


10:30am – 11:45am



Collaborative Notes

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Session Evaluation

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