baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session

Dashboards for Impact Reporting and Storytelling: a Case Study


Your organization does amazing work, but can you use your data to communicate your impact? How do you untangle the maze of different data sources and formats to find the compelling stories of success that lie within?

In this case study we will describe how we implemented impact reporting dashboards in a direct service organization, and share the major insights we learned along the way. We will share how we:

  • Used design thinking to identify audiences and scenarios
  • Used qualitative and quantitative techniques to evaluate the accuracy of our data
  • Tested which measurements related to outcomes
  • Transformed data from multiple internal and county systems into a unified reporting format
  • Connected program data to fundraising by extracting the most compelling stories of success from a mountain of technical information
  • Maintained compliance with HIPAA, Medicare, and other regulations
  • Used program dashboards to break down internal silos

Learning Outcomes

  • Advocate for and/or create truly useful dashboards by analyzing your reporting audiences and scenarios to steer your decisions
  • Measure metrics that matter and relate to outcomes by learning how to test and evaluate your data quality
  • Add a human face to the numbers: use data analysis to find compelling impact stories in a sea of data

Target Audience

Program managers, data analysts, and anyone interested in data-driven program management. Appropriate for beginner to advanced attendees!


DataProgram DevelopmentReportStorytelling


March 25, 2020


10:30am – 11:45am