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20NTC Session

Coursify Your Competencies: How to Build an E-Learning Platform


In an era of alternative facts and #FakeNews, the trust afforded nonprofits means your digital presence is both vital and far-reaching. In addition to your organization’s website, social, and email, your content can go one step deeper with virtual learning, and even earn your organization some added income. We’ll walk you through the step-by-step process of producing your own e-learning course, from ideation to planning to marketing, with organizational case studies to help spark inspiration along the way.

Learning Outcomes

  • Understand the basics of creating a virtual learning course from finding the right idea to production basics to successful launch
  • How to effectively market online courses using existing digital platforms and how to repurpose course content on social media
  • How to measure the effectiveness of e-learning initiatives and turn those insights into next steps

Target Audience

Content marketers, Donor retention obsessives, Marketing and communications decision makers


InteractiveProgram DevelopmentStrategyWebsites


Meredith Esquivel

Marketing Manager

Whole Whale

Meredith is fascinated by human behavior, particularly how digital “body language” can inform marketing strategies for social good. Certified in Google Analytics, Google Ads, and Pardot by Salesforce, she is a classic philomath and is always seeking new and engaging ways to communicate with people online.

Email, with its return on investment of +122%, is currently Meredith’s favorite way to increase the impact of Whole Whale’s nonprofit and for-benefit clients. She has built and executed email marketing campaigns for the Kaiser Family Foundation, Charitybuzz, PJ Library, Lung Cancer Foundation of America, and more, managing the messaging for over 300,000 constituents. Along with client services, Meredith manages Whole Whale’s in-house email marketing, and has more than doubled the Whole Whale subscriber list through an integrated lead acquisition strategy (and plenty of A/B testing).

While Meredith loves learning, she loves to build expertise within social impact organizations even more. She has trained nonprofit professionals in content marketing, SEO, email marketing, social media, and more. As the dean of Whole Whale University, Whole Whale’s suite of on-demand digital training courses, she has reached over 5,000 students and produced 4 of Whole Whale’s 5 current courses. She has co-produced 3 collaborative courses with TechSoup, and has continued that partnership — as well as partnerships with GivingTuesday, the Michael J. Fox Foundation, Idealist, and Beth Kanter — to bring digital marketing case studies to life at our WWU:Live events. As part of WWU:Live, Meredith has organized over 50 in-person and virtual training events, attended by over 7,000 nonprofit professionals.

George Weiner


Power Poetry

George is the Founder and CEO of Whole Whale, a digital agency that leverages data and tech to increase the impact of nonprofits and for-benefit companies, and the co-founder of Power Poetry, the largest teen poetry platform in the U.S. with over 500k all-time users.

George’s breaching moment in ideating Whole Whale came from his 7 years with DoSomething where, under his leadership as CTO, the organization became an innovator in social media, mobile technology, and social causes. In his time at DoSomething, George oversaw the complete overhaul of twice (winning a Webby Award and nominations) and helped to build a community of over 1.5 million young people taking action. Realizing that much of DoSomething’s success was owed to smart, lean use of many democratized tech tools (including Google Analytics and the Google Ad Grant), he applied these learnings to building as a safe, creative, free space for young poets online.

Jeremy Garcia

NTEN Program Manager


Jeremy thrives working with community-based organizations. His experience includes client services, outreach, and communications and marketing efforts in the nonprofit sector. Currently, he manages the development and roll-out of NTEN online courses. Jeremy earned a bachelor’s degree from The University of Rhode Island in Communication Studies. When not in the office, you can find him looking up new food recipes to cook, or daydreaming about his next travel destination.





March 24, 2020


10:30am – 11:45am



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