22NTC Session: Marketing/Communications
Content for All: Building Inclusive Communities on Social Media
Submitted by: Taylor Johnston | Media Cause


As nonprofits, we are mission-driven and want to use our social media to drive impact. While we’re doing this, however, we may be unintentionally leaving certain perspectives and voices out of the conversation—and oftentimes, those voices might be people we are working to serve. Whether it’s through ableist formatting practices or words that perpetuate power imbalances, this session will explore a range of ways to build more inclusive communities on social media.

In this session, we will discuss best practices for making content accessible for people who are hearing and visually impaired. It will also explore ways that copy and messaging can be inclusive and respectful of everyone, using the power dynamics in the environmental space as an example. We will discuss the importance of recognizing who your content is centering, and how to ensure it is accessible to everyone to build an inclusive community on social media.

Session Type

30 minute session

Learning Outcomes

  • Understand the accessibility needs for people who are hearing and visually impaired
  • Better understand how to make content and copy more accessible and inclusive
  • Learn how to message in a way that doesn’t leave certain audiences behind and elevate underrepresented voices on social media

Target Audience

Social Media Managers, Content Creators, Copywriters, Designers - Anyone in the digital space