Communications and Development: Bringing Cats and Dogs Together
Do your development and communications teams get along like cats and dogs? In this session, we’ll break the typical presentation format and host an interactive debate on common questions for nonprofits, such as “Who writes fundraising appeals?” and “Whose constituent is it?” We’ll ask for audience participation throughout and break into groups to dig into real-life situations before sharing concrete tips you can immediately put into practice.
So join us as we raise the ruff, ’cause this purrty will be off the leash! We promise to not use too many puns, though we may take the oppawtunity when it presents itself.
- Identify development and communications teams collaborative roles and how/when/if we should work together or keep separated.
- Apply new tips and tactics to improve how you work and collaborate with your teams
- Understand how effective collaboration between development and communications can advance our organizations goals.
Sr. Public Affairs and Communications Advisor
Bridget Jackson brings more than 20 years of nonprofit, corporate and agency public relations and marketing experience to her role at NeighborWorks America. Since its establishment by Congress in 1978, NeighborWorks America creates opportunities for people to live in affordable homes, improve their lives and strengthen their communities.
Bridget currently assists more than 70 housing nonprofits that are part of her organization’s Western region membership affiliation with maximizing their branding, storytelling and marketing capabilities.
She holds a B.A. degree in Communications/Public Relations from California State University, Dominguez Hills. She also proudly serves NTEN’s board as its newly-elected Vice Chair.