Choosing and Using Color
From Canva to InDesign, creating designs to market your organization is so much easier than it was twenty or even five years ago.
But being able to use the programs is only half the skill needed. Without a design background it can be tough to put together pieces that not only look good, but work.
Color is one of the foundations of good design. It impacts every piece you work on and is one of the strongest factors impacting memorability. Learn the fundamentals of color —
- How to choose effective color palettes for maximum impact.
- When you need to stick to your brand colors and when you don’t.
- The difference between RGB, CMYK, and PMS—and the best uses for each.
- Free tools for selecting colors.
Target Audience"Slash/Marketers" who didn't expect to be doing graphic design and wand to do a credible job
Beth Brodovsky, President of Iris Creative, works with nonprofit leaders to inspire participation. For more than 23 years, Beth and her team have helped organizations focus their audience, message and image through their consulting and creative work. Since 2009 Beth has be developing training programs to help nonprofits elevate their own marketing skills. Her Nonprofit Toolkit Master Classes offer education in the tactics and tools of marketing for nonprofits. She hosted 200 episodes of the Driving Participation Podcast and speaks on nonprofit marketing nationally.