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20NTC Session
Sprint

Chatbots: Enabling Humans to Talk to Humans Through Bots

Description

If you’re a marketing and communications professional, you probably feel like you spend your whole life dreaming up new ways to get people’s attention. What if we stopped trying to get people to do what we want, and started helping them get what they need?

Even by conservative estimates, chatbots have 4 times the click-through rates of emails. Why? Because they’re immediate, they’re personal, and they don’t put a demand on your time; they ask how they can help. They start a conversation.

In today’s low code/no code development world, a chatbot is surprisingly easy to build. It can be as simple as a prepared script, or as complex as machine learning. But first you have to dream it up and flesh it out. We’ll walk through the design process and introduce you to tools like Google’s Dialogflow and Microsoft’s QnA Maker.


Target Audience

Proactive marketing and communications leaders who want to meet people where they are and give them what they need.

Tags

AutomationEmerging TechEngagementOutreach

Speakers

Tim Kulp

VP of Innovation & Strategy

Mind Over Machines

Tim Kulp took an unconventional path to his tech career, so it makes sense that his tech career is anything but conventional. Tim has always been captivated by what makes us uniquely human: art, religion, storytelling.
Now, whether working with startups, global brands, advertisers or healthcare providers, he pushes clients to find the technology that makes them more creative, more productive, more human. He’s known throughout the Mid-Atlantic as the guy who makes tech people-centric.

Details

Room

327

Day

Tuesday
March 24, 2020

Time

1:00pm – 1:30pm

Hashtag

chatbotsengage

CFRE Credits

#20NTCChatbots

Collaborative Notes

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Session Evaluation

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