22NTC Session Proposal

Carpe DM: SMS Acquisition, Growth, and Retention

Submitted by: Evan Lucy


The average American spends over three hours a day staring at their phone – and, outside of holding the world’s recorded information and all the cat GIFs one could ever dream of, these devices represent a tremendous opportunity to break through the competition and meet your audience where they already are online. 

In this session, you’ll hear from Anne Lewis Strategies and Sandy Hook Promise about how the organization was able to acquire more than 100,000 new SMS subscribers in under two months – subscribers who have shown a response rate 15 times greater than their email counterparts. You’ll learn a variety of ways to acquire these ultra-committed supporters as well as the right content mix and cadence to continue sending to ensure your mission is never left on read.

Learning Outcomes

  • Learn the benefits of seizing the moment now to put your organization on the leading edge of the SMS channel
  • See how existing channels and user flows can be optimized to acquire new SMS subscribers
  • Develop content strategies to keep newly acquired SMS supporters opening and interacting with your blasts

Session Type

60 minute session

Target Audience

Marketers and organizations looking to tap into an incredibly valuable audience of supporters