22NTC Session: Digital Inclusion
Care About Equity and Inclusion? Then Make Your Website Trauma-Informed
Submitted by: Melissa Eggleston | Birdcall UX


Communities that are low-income and racially diverse often experience more trauma, both individual and systemic, than other groups. Hopefully, you already try to design your services in a trauma-informed way if you serve these communities. Have you thought about your website? Is it trauma-informed? Is your website helping people feel hope? Or are you aggravating the symptoms of trauma itself? 

We’ll consider the overlap between user experience design and SAMHSA’s Principles of a Trauma-Informed Approach. Keeping in mind the many short and long-term effects of trauma, we’ll discuss what website features may be user-friendly (or not.)

Learn about building trust online, accessible content, and more. We’ll look at non-profit website examples to understand what to do and what to avoid. 

In this session, you’ll gain practical tips, free tools, and places for further learning. Walk away with concrete plans to make your website more trauma-informed and inclusive. 

Session Type

30 minute session

Learning Outcomes

  • Know specific website characteristics that build trust online
  • Understand how digital content can be trauma-informed
  • Discover how to make content more accessible to more people

Target Audience

Marketing and communications staff; people managing nonprofit websites


March 24, 2022


1:00pm – 1:30pm PST