22NTC Session: Fundraising
Capturing the (Ethical) Story
Submitted by: Megan Mcdonell | Sanky Communications, Inc.


Storytelling is pivotal to strong and engaging communication – and ultimately is the lynchpin driving conversions. During this hour, we will conduct a workshop exploring the soup to nuts of storytelling. This will include identifying strong leads, finding the right people to interview (typically internal staff and program or service recipients), conducting interviews respectfully and equitably… and then turning those stories into compelling donor appeals and communications to advance fundraising goals.

Session Type

60 minute workshop

Learning Outcomes

  • What to look for in stories to tell the organization’s mission
  • How to conduct interviews
  • How to use stories to advance your goals

Target Audience

Writers, communicators, fundraisers