22NTC Session: Marketing/Communications
Can Equity Be Measured? Lessons From a Great Collaboration
Submitted by: Rajneesh Aggarwal | Provoc


We will use our recent collaboration with Union of Concerned Scientists to explore the question of how, why, and under what circumstances it can be beneficial to incorporate equity into an organization’s performance measurement framework. We share our experience working with UCS to develop their first-ever set of KPIs related to equity, and how we worked together with UCS staff and stakeholders to create systems to help monitor and measure their progress on these KPIs. By partnering effectively with UCS, we were able to figure out how technology and business process could be managed so that data pertaining to DEI metrics could be effectively collected, tracked, and monitored.

This session will leave you feeling inspired and excited to jumpstart conversations with your colleagues about how your organization can measure its progress on DEI areas. You’ve talked the talk, it’s time to walk the walk–and measure the steps you’re taking.

Session Type

60 minute session

Learning Outcomes

  • Understand why KPIs are useful for measuring equity
  • Understand the pitfalls of using KPIs to measure equity
  • Develop 1-2 ideas for how to evaluate equity in your organization

Target Audience

CEOs, Company Presidents, HR managers, DEI officers


March 23, 2022


9:45am – 10:45am PST