22NTC Session: Leadership
Calm in Chaos: Advocate for Resources With a Winning Strategy
Submitted by: Jen Newmeyer, CFRE | WHYY


In the nonprofit sector, we tend to “wear many hats.” But when our tower of hats becomes unmanageable, it’s time to step back and evaluate our resources. Learn how to create winning expansion proposals that identify key deficiencies, outline opportunities, establish analysis structures, and create a roadmap for future growth. We’ll identify key internal data to help guide our long-term goals, evaluate external benchmarks to establish our own strategies, learn how to justify additional resources, and examine a real-world 3-year strategic plan. Finally, we’ll test our knowledge by participating in an activity to create a basic “if this, then that” resource plan.

Session Type

60 minute session

Learning Outcomes

  • Learn how to address unmanageable workloads and departmental deficiencies utilizing strategic approaches for proper resource allocation
  • Understand the components needed for a basic “if this-then that” proposal and a robust three-year strategic plan
  • Establish the appropriate evaluation structure including defining KPIs and tracking ROI

Target Audience

Nonprofit professionals who have unmanageable workloads and need help advocating for more resources


March 25, 2022


10:00am – 11:00am PST