22NTC Session: Marketing/Communications
Building an SMS Marketing Program to Re-Engage Your Supporters
Submitted by: Lucia Martinez | Free Press


After the 2020 election, has your advocacy nonprofit experienced a slump in digital engagement? Are your supporters exhausted and burned out? In this session, learn how you can re-engage your supporters and inspire them to action — and hear from industry experts about emerging trends in SMS fundraising and advocacy.

Session Type

60 minute session

Learning Outcomes

  • Explain the benefits of adding SMS to your organization’s digital fundraising, advocacy and engagement strategy
  • Describe best practices in SMS fundraising and advocacy
  • Understand how to build a strategic SMS program at your organization

Target Audience

Digital organizing, fundraising, and communications staff (particularly those at political/advocacy organizations)


March 25, 2022


8:30am – 9:30am PST