baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session
Marketing/Communications

Building an Inclusive Communications Mindset (and Toolkit)

Description

“I know that I know nothing.” – attributed to Socrates, who isn’t recorded having said it.

The first step to making communications inclusive is wanting it to be. The second is knowing that we probably don’t understand the diverse, numerous needs of ALL people and communities. If you’ve ever felt overwhelmed not knowing “the right thing to say,” or don’t understand accessibility beyond ADA compliance, an inclusive communications mindset can help.

If we know that we don’t know and what we don’t know, we can approach what we think we know critically. In this session, we’ll get curious about who isn’t represented in our communications, practice tools to build empathy (understanding of others), and start questioning what is and isn’t inclusive – like words we choose, channels we use, and stories we tell. Instead of giving you accessibility and inclusion toolkits, this session will teach you how to build your own.


Learning Outcomes

  • Understand the impact and benefits of building an inclusive (and intersectional) communications mindset, and why words matter.
  • Identify access barriers and exclusionary language that limit who your organization’s external communications reach and welcome.
  • Build your own inclusive communications toolkit that centers the experiences and needs of the most marginalized members of your communities.

Target Audience

Marketing/communications staff, grantwriters, copywriters, designers and anyone wanting to communicate their nonprofits’s work with empathy and inclusion of all.

Tags

AccessibilityContent StrategyDEIOrg Culture
Details

Day

Wednesday
March 25, 2020

Time

1:45pm – 3:00pm