21NTC Session

Workshop: Building a Data Strategy


Most organizations recognize that data is a vitally important asset, and that investing in data collection, management and analysis is key to improving organizational outcomes.  Despite this, many organizations do not have an organized plan to identify the key strategic, operational and diagnostic questions that need to be answered, locate and manage the data and tools to derive those answers, and initiate actions based on the answers.

This workshop session will guide participants through a structured framework to create a data strategy that is closely tied to key organizational outcomes, provides a long term vision and roadmap, and includes an implementation plan for near term projects. The presentation will include real examples from Kennedy Center fundraising data analytics.

Participants will have the planning framework during the session and may work on their own plans.

Session Type

60 minute session

Learning Outcomes

  • Understand what a data strategy is and why it's important
  • Use a framework to identify and prioritize which questions are paramount and link the answers to organizational outcomes
  • Lay out a practical work plan to start or progress your journey to data

Target Audience

C-level leadership and strategists




Nicole Weaver


Loblolly Technologies

Nicole has spent over 30 years in technology, developing software and managing enterprise systems and infrastructure in the for-profit and non-profit sectors. Most recently she spent six years as CIO and Chief Strategy Officer at the John F. Kennedy Center for the Performing Arts, overhauling the data infrastructure and introducing the use of machine learning to tackle fundraising questions.

In late 2020 she formed Loblolly Technologies, an independent consultancy specializing in optimizing the use of data for critical business decision making.

Maxwell Dakin

Assistant Manager, Development Analytics

John F. Kennedy Center for the Performing Arts

Max Dakin is the Assistant Manager for Development Analytics at the John F. Kennedy Center for the Performing Arts in Washington, D.C. At the Kennedy Center, Max develops analytics solutions for pipeline management and prospect research. An advocate for continuous improvement and data-driven strategy, Max employs creative analytical tools to help fundraisers reach their full potential.



March 24, 2021


1:00pm – 2:00pm