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baltimore Buildings
20NTC Session

Build Dashboards Like a Boss — for Your Boss


The first rule about dashboards: We really need to talk more about dashboards. What better way to get a clean and organized view of how your site is performing and areas for improvement? Americares is able to use dashboards to better understand their website and audience, answer their team’s questions in a flash, and keep key stakeholders in the loop by automatically distributing reports over email.

We’ll show you how to find the digital metrics that matter most to your organization’s mission-driven impact. We’ll look at how these can be divided among a few common types of nonprofit dashboards. Finally, we’ll show how you can make tracking these metrics easy, engaging, and fun (yes, we said fun) for free using Google Data Studio — and send you home with a template you can use.

Target Audience

MarComm staff responsible for reporting, Program staff who want to dig into data


Case StudyData VizReportWorkshop


Ann Nguyen

Technical Creative Director

Whole Whale

Ann joined Whole Whale in 2013 and has been making splashes since then in the areas of design, development, and A/B testing.

She keeps the New York team afloat and works directly with clients on using design and tech to scale their impact. During her time at Whole Whale, Ann has overseen site builds that include DREAM, the LAMP, and Donate Life America. Beyond website development, Ann has led the charge on work with the Peter G. Peterson Foundation, the One Love Foundation, Charitybuzz, Prizeo, and United Way ALICE. Ann is also the product manager behind Lighthouse by Whole Whale and is currently working with Power Poetry on their Poetry Genome, a tool that uses machine learning to generate a percentage comparison to various writers based on the theme, style, and content of any poem on the site. Both classic and contemporary writers are represented in different sections of our Genome (shoutout to Shakespeare and Kendrick).

Ann is a regular speaker and lecturer on nonprofit tech topics. She’s presented on machine learning for good and A/B testing for organ donations at the 2018 Strata Data Conference in San José, and spoke at the 2018 Strata Data Conference in New York on “How to Be Aggressively Tone-Deaf Using Data (or, We Should all Be For-Benefits).” 2018 also saw Ann copresent on A/B testing with the Wikimedia Foundation at the Nonprofit Technology Conference in New Orleans. Ann has guest lectured at NYU, Columbia University, and Sarah Lawrence College. She also frequently joins design discussions at various panels from the Lowline to the White House.

Before joining Whole Whale, Ann worked with a wide range of organizations, including the Ford Foundation, SumAll Foundation, and Bitly.





March 25, 2020


1:00pm – 1:30pm

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