21NTC Session

Build an In-House Content Studio on a Shoestring Budget


In a world where the corporate blog, monthly newsletter and a stream of social media posts are no longer enough to cut through the noise and engage supporters, how can you fuel your content and storytelling engine without breaking the bank? In-house brand studios can do much of the work developing stories and producing a wide array of media, that might otherwise be assigned to creative agencies. While the attractiveness and adoption of in-house studios is on the rise, the cost of launching one may seem prohibitive to you. It doesn’t have to be. In this session, learn how to gauge whether an in-house studio is a fit for your organization, and the initial building blocks for building a studio brand, sourcing content and finding amazing talent that helps to increase engagement.

Session Type

30 minute session

Learning Outcomes

  • How to gauge whether an in-house studio is right for your organization
  • The initial building blocks for building a studio brand
  • Simple tips on how to inexpensively source content and talent, and maximize engagement

Target Audience

Marketing and communications staff teams, creatives and anyone responsible for brand storytelling and engagement.




Sayo Martin

SVP, Marketing and Head of One Day Studio

Teach For America

Sayo is an award-winning innovative marketer who has spent over 15 years helping startups and Fortune 500 companies around the world develop authentic, meaningful and mutually valuable relationships with customers. She is known for her boundless creativity, and her motivational coaching-style has driven the development of high-performing teams that are bold, curious, purpose-driven, customer-first and radically inclusive. As a brand strategist, she has held leadership marketing and communications roles at Samsung NEXT, Dow Jones, Combs Enterprises, Participant Media and Teach For America where she currently heads marketing and the newly created in-house brand studio, One Day Studio. She is a graduate of New York University where she earned a Bachelor of Science in Communications, Media and Culture. She also holds a Master of Fine Arts in Creative Writing from San Jose State University and a MBA from University of Strathclyde Business School in Glasgow. Sayo is an avid reader, musician and published poet, born and raised in New York and now residing in Los Angeles with her husband, son and rambunctious dog, Bella.



March 24, 2021


9:45am – 10:15am