22NTC Session: Marketing/Communications
Broadening understanding through lived experiences as Indigenous communicators
Submitted by: Hannah Mashon


The First Peoples’ Cultural Council is an Indigenous-led government corporation with the mandate to revitalize Indigenous languages, arts and cultural heritage in what is now called British Columbia. Our organization is unique in how it connects with a wide range of audiences, from a grassroots community level providing outreach support for language revitalization, to organizing events and workshops for Indigenous musician training, to showcasing our latest resources, innovative technology and research on a global level by presenting to the United Nations.

The process of how we approach our communications is equally as important as the content we produce. We are navigating colonial systems while drawing from Indigenous knowledge, expression, and culture – how we do this while also playing our role as the first Indigenous-led crown corporation requires a lot of thoughtfulness and community management. From ensuring the sovereignty of our data, focussing on serving our community over rigid adherence social media metrics, and advocating for the investments our community needs to our government stakeholders without isolating our community members, all of these considerations happen behind the scenes and we will unpack them in this session.

Session Type

30 minute session

Learning Outcomes

  • Communicate to a wide range of audiences from Knowledge Keepers, Language Champions, Elders, artists, musicians, government and academics.
  • learn lessons from shared Indigenous stories, resources and documents through various social media and digital platforms
  • Create communications with Indigenous input and to keep communities always at the top of mind

Target Audience

Marketing & Communications staff interested in working with Indigenous communities


March 24, 2022


10:00am – 10:30am PST