22NTC Session: Fundraising
Bringing Direct Mail Donors Online: From Appends to QRs

Description

The data continually shows that multi-channel donors are the most valuable – they give more, and give more repeatedly, than single-channel donors. Instead of leaving donor relationship-building to chance, there are a variety of tactics that can be used to build that cross-channel relationship and encourage donors to give both offline and online. 

During this session, we will focus on organizations that have an established direct mail fundraising program and the many strategies that can be used to encourage communication and giving more broadly. The session will explore creative tactics including donation form and reply card design, data-based tactics including email address appends (and how to comply with data hygiene and privacy best practices), QR codes and other new technologies, and data modeling.  


Session Type

60 minute session

Learning Outcomes

  • Focus on why multi-channel giving is most valuable
  • Look at creative and tactical direct mail practices to drive donors online
  • Explore cross-channel technology

Target Audience

Integrated and direct marketing fundraisers, including people who are newer to integrated fundraising strategy