22NTC Session:
Bring ’Em Back: Planning and Managing Email Re-Engagement Campaigns

Description

What do you do with the subscribers on your list who just aren’t opening your emails? That’s where re-engagement campaigns come in. Re-engagement is the email marketing equivalent of reaching out to a bunch of old friends you’ve lost touch with and trying to reconnect with them. A few of them respond, a few might not, and a handful could actually become deep important relationships again. No matter what, the end result will help your organization with data cleanliness. Here’s how we suggest preparing for a re-engagement campaign and a few different approaches you can take for different segments of your inactive list.


Session Type


Target Audience

Marketing and Communications staff who manage email programs

Tags

DataEmailEngagement

Speakers

Details

Room

349

Day

Thursday
March 26, 2020

Time

1:00pm – 1:30pm

Hashtag

#20NTCReengage

Collaborative Notes

Click here

Session Evaluation

Click here