Bring ’Em Back: Planning and Managing Email Re-engagement Campaigns
What do you do with the subscribers on your list who just aren’t opening your emails? That’s where re-engagement campaigns come in. Re-engagement is the email marketing equivalent of reaching out to a bunch of old friends you’ve lost touch with and trying to reconnect with them. A few of them respond, a few might not, and a handful could actually become deep important relationships again. No matter what, the end result will help your organization with data cleanliness. Here’s how we suggest preparing for a re-engagement campaign and a few different approaches you can take for different segments of your inactive list.
Target AudienceMarketing and Communications staff who manage email programs
A member of the Firefly team since 2016, Monica is driven by the opportunity to work with numerous nonprofits and to support them as they tackle issues she is passionate about. As a former web developer for Operation Smile, Monica spent time in Ethiopia on a project that helped mothers with malnourished, cleft infants successfully breastfeed their babies. That is just one experience that drives her dedication for working with clients to survey their current digital marketing plans and get them where they’d like to be. Monica has a B.S. in Computer and Information Science from ECPI University, and lives with her husband, two children, and dog in Outer Banks, North Carolina. Monica is an advocate for equal access to education and is a creative problem solver. She’s comfortable mapping out a client’s marketing plan, decorating elaborate cakes, or using her secret design skills to make custom invitations for events.