Brand New: Rebranding That Will Literally Pay Off
Leave this session pumped up to pitch to your CEO a brand refresh or rebrand that will bring your organization new clients, talent, and funding.
In two years, Byte Back went from a brand with a reputation for teaching typing to seniors at the library to being an innovative national tech inclusion leader. Rebranding wasn’t just about being cooler. Collaborative communications and fundraising teams leveraged a new logo, refreshed messaging, and a new mission, and Byte Back gained attention (and big money!) from companies like WeWork, partners from innovative startups, and recognition from national leaders.
Learn from Byte Back and other rebranded organizations to determine what level of rebranding is right for you, who to involve in your process, and how to make your rebranding literally pay off.
- Identify what level of rebranding or brand refreshing is right for your organization
- Get buy-in from leadership while staying empowered to manage your rebrand in the most effective way
- Put your branding to work – collaborate to maximize fundraising, get recognized as thought leaders, and connect with your community
Target Audience1. Communications staff 2. Development staff who want to leverage branding to raise money 3. EDs/CEOs
Yvette Scorse is the Communications Director of Byte Back, a dynamic Washington, DC based nonprofit providing a pathway of inclusive tech training that leads to living-wage careers. With the help of Yvette’s branding, thought leadership, and media strategy, Byte Back has transformed from a community organization into a nationally recognized digital inclusion innovator.
Before joining the Byte Back team in early 2015, Yvette managed social media and online communities for a capacity-building LGBTQ youth organization. She also did some freelance journalism while teaching English for five years in Madrid, Spain. Yvette earned her bachelor’s in journalism and Spanish, summa cum laude, from the University of Arkansas. An active advocate for digital and IRL equity, Yvette volunteers as the co-chair of the Advisory Council of the Rainbow Youth Alliance. She served on the Digital Inclusion Week 2019 National Planning Committee and is on the National Digital Inclusion Alliance’s 2020 Net Inclusion Planning Committee. In fall 2019, she delivered a session on nonprofit branding at the Citi Foundation’s Community Progress Makers convening in New York and participated in a panel with nonprofit tech leaders at the Washington, DC Mayor’s Office of the Chief Technology Officer.
Christopher Wallace is the Development Director at Byte Back, a dynamic nonprofit providing a pathway of inclusive tech training that leads to living-wage careers. Since joining Byte Back in January 2016, Chris has led digital campaigns and events and expanded grants. He embraces innovation and creativity in fundraising with opportunities like corporate pitch competitions, including the WeWork Creator Awards, where Byte Back won $720,000 with two pitches. Since taking over primary fundraising activities, Chris has helped Byte Back expand its budget by more than 50%, including raising expansion funds and increasing the diversity of revenue.
Originally from Indiana, Chris spent one year in Haiti and three years in Washington, DC and has worked remotely since 2018. He earned his bachelor’s in anthropology, history, and classical civilizations from Indiana University. He’s passionate about social justice causes that work to empower people, which is what led him to Byte Back.
Taylor Shanklin is a speaker, podcast host, and marketing leader in the nonprofit sector. With 13 years’ experience in nonprofit marketing and technology, Taylor serves as Vice President of Marketing at Pursuant – a full-service fundraising agency that leverages analytics and insights to help organizations change the world. Prior to joining Pursuant, Taylor gained experience in both client services and marketing at leading nonprofit technology companies such as Convio and Blackbaud. She has served 100+ organizations on both national and local levels.
Founder/Branding & Communications Strategist
Serrie is the Founder of Zest, a branding and communications agency for social change organizations. She works with nonprofits, foundations, and social enterprises from around the world to create thoughtful strategies, authentic brand identities, and fresh communications to help them achieve their mission.
Serrie moved to Memphis in 2019, after spending more than a decade working in the nonprofit sector in Hong Kong. While in Hong Kong, her roles included the Communications Lead at the Li & Fung Foundation, the corporate foundation of Li & Fung and the Fung Group, where she was responsible for the strategy and execution of inspiring a culture of purpose in over internal 40,000 stakeholders. Serrie was also the Marketing Communications Manager at Mother’s Choice, a nonprofit serving children without families and pregnant teenagers, where she spearheaded a major rebrand and led initiatives to position Mother’s Choice as the organization of choice for clients and supporters, and a thought leader in the sector. She previously co-founded Synergy Social Ventures, a nonprofit supporting startup social ventures in Southeast Asia and China.
Serrie is a member of the World Economic Forum’s Global Shaper Community, a network of young people selected for their talent, potential, and commitment to make a difference in their community. Serrie has a BA in International Relations, Political Science from Duke University.