21NTC Session

Beyond the Event: Creative Approaches to Peer-to-Peer Fundraising


It’s an exciting time in fundraising! Nonprofits are finding creative and effective ways to use peer-to-peer tools and techniques to raise money and engage supporters.

The same tools that were originally intended for peer-to-peer fundraising around traditional run, walk, and ride events are now being used for everything from virtual food drives, to mission trips, to fraternity events, to blood drives, to the increasingly popular do-it-yourself (DIY) events. Using these approaches, organizations of all sizes and missions are raising funds and other types of support year-round.

In this session, a panel of three nonprofits—Second Harvest Food Bank of Central Florida, Humane Rescue Alliance, and Parkinson Canada—will tell their stories and answer moderator and audience questions about their real-world experiences with creative peer-to-peer fundraising campaigns. You will learn about:

  • Ideas for how to inspire supporters to raise funds for your organization
  • What’s worked and what hasn’t with real-life peer-to-peer fundraising campaigns
  • How to choose and use online tools, such as peer-to-peer sites and registration forms, to make your campaigns more successful

Session Type





March 24, 2017


1:30pm – 3:00pm

CFRE Credits


Collaborative Notes

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