baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session

Best Kept Secrets to Getting (And Using!) Facebook Fundraiser Data


Since the 2015 debut of Facebook charitable giving tools, people have raised $1 billion+ on Facebook for causes they care about. With the exploding popularity of Facebook Fundraisers, several important questions persist: How do we know who is fundraising for us? With limited to zero data provided by Facebook, how can we effectively engage these supporters during and after their campaign?

This tools-agnostic, jam-packed session, featuring a real-world nonprofit case study and industry benchmarks taken from over 300,000 Facebook fundraising transactions, aims to bust prevalent myths and address common challenges around Facebook fundraising. Using data-supported methodology, nonprofits will learn how to identify individuals launching Facebook Fundraisers, how to create a workable  Facebook Fundraiser Engagement Strategy, how to use Facebook ads to target potential birthday Fundraisers, and creative ways to thank and engage Fundraisers long-term. We will also cover what does NOT work – and what to avoid at all costs!

Learning Outcomes

  • Hidden hacks to identify who is creating and running Facebook Fundraisers for your nonprofit
  • How to create a workable Facebook Fundraiser Engagement Strategy to drive revenue and build long-term relationships with Fundraisers
  • Creative ways to encourage supporters to start Facebook Fundraisers for you, as well as acknowledge, thank, and steward them afterwards

Target Audience

Fundraising & marketing staff; digital fundraisers; Facebook Fundraising skeptics, newbies, and advanced users


DataDonor RetentionEmerging TechSocial Media


Nick Burne

Founder CEO - GivePanel


Nick is Founder/CEO of GivePanel – a new online platform that helps nonprofits steward their Facebook Fundraisers and get more data. He is also Managing Partner at Nick Burne Consulting where he is Lead Digital Strategist for the International Rescue Committee and UNICEF’s international digital fundraising. In 2017 he founded RAISETHRU – a 12-week Facebook Ads Accelerator Programme for nonprofits that has helped clients like UNHCR, Greenpeace and Save the Children build scalable digital acquisition programmes.

Julia Campbell

Author, Speaker, Teacher

J Campbell Social Marketing

Julia Campbell teaches nonprofits the most effective ways to use storytelling and social media to accomplish their goals and to achieve the kind of growth that they desire and that they deserve. The author of Storytelling in the Digital Age: A Guide for Nonprofits and How to Build and Mobilize A Social Media Community for Your Nonprofit in 90 Days, Julia gives keynotes all over the world. Her favorite place to be is relaxing in sweatpants with her 2 kids.

Maureen Wallbeoff

Digital Strategist & Technology Coach

Practical Wisdom for Nonprofit Accidental Techies

A resident of Cape Cod Massachusetts, Maureen has developed a proven process that maps your nonprofit’s strategic and operational goals to the right platforms and processes – helping you make good decisions about the systems you use to engage your supporters.

Maureen has worked with hundreds of organizations across every mission and vertical, including Be The Match, Boy’s Club of NY, UNICEF USA, Nature Conservancy Canada, the AARP Foundation, Tufts Medical Center, New Hampshire Public Radio, Anera, Maine Farmland Trust, Tools of the Mind, Integrity First for America, Children’s Defense Fund, Mustard Seed Communities, VH1 Save the Music Foundation, and the American Kidney Fund.

After a decade of leading the charge at Firefly Partners, a creative digital agency for nonprofits, Maureen is now working as a solo practitioner focused on helping the Accidental Techies working at nonprofits learn to navigate today’s complex technology platforms and get a good ROI on their technology investments.

In addition to her work with clients, Maureen has authored two guides on nonprofit engagement software, blogs at her website, and answers questions about nonprofit technology live on Facebook every Friday afternoon. A sought-after speaker and trainer, she has led dozens of workshops around the country at the Nonprofit Technology Conference, AFP conferences, bbcon, and Bridge, and is one of TechSoup and Idealware’s expert trainers.

Meg Martinez

Senior Marketing Manager

Children's Cancer Research Fund

As Senior Marketing Manager, Meg oversees content and marketing strategy, paid media and direct response fundraising.

Before joining Children’s Cancer Research Fund, Meg served in a variety of roles including annual fund giving, database administration and volunteer management.





March 24, 2020


10:30am – 11:45am



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