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22NTC Session: Marketing/Communications
Backstage Tour of a Website Redesign: A Fireside Chat
Submitted by: Lily Berman | Kalamuna

Description

In 2021, Grand Rapids Community College launched its first website redesign in over 10 years. To achieve this, we had to conquer the politics, make the case for funding, and gain the trust of uncertain stakeholders. In this conversational case study, we’ll discuss strategies that can be applied to almost any large web project, and explore how the partnership we built with our design agency fostered our stakeholders’ trust in our team to build a site that students love.

We’ll share the results, but more importantly, we’ll describe the journey and share the challenges we faced along the way. This informal conversation will cover topics like accessibility, user experience, and consensus-building.


Session Type

30 minute session

Learning Outcomes

  • Effectively building and maintaining stakeholder alignment for a large project
  • Tools and approaches to crafting web experiences that are both accessible and usable
  • Leveraging a user-centered approach with a diverse audience of internal and external users

Target Audience

Marketing and communications staff who are considering a website redesign or other large digital project