22NTC Session: Marketing/Communications
Audience Research on a Dime
Submitted by: Courtney Clark

Description

You need it. You know you do. Audience research is a vital part of any project, but it’s often the first thing to be cut. “We know our audiences well enough,” they say. “We know what they want.” But is that true?

No! Of course not! If we knew what audiences wanted, we’d have an excess of donations, volunteers, newsletter subscribers, and report readers, and we wouldn’t be having conversations about how to get audiences to act or increase awareness.

During this session, you’ll learn about:

  • Our favorite lean audience research methods and why they’re awesome
  • How to convince your boss that audience research is necessary
  • How to conduct audience research when you have zero resources

By the end, you’ll have what you need to do some quick and dirty audience research and convince others that it’s necessary!


Session Type


Tags

BrandingResearchWebsites

Community Input

Details

Room

Maryland B

Day

Friday
March 24, 2017

Time

1:30pm – 3:00pm

CFRE Credits

1.5

Collaborative Notes

Click here