Attribution Everywhere: Integrate Your Data Systems, Get the Bigger Picture
Are you fully measuring the success of your marketing efforts? Are you able to tell where donations are coming from for each transaction in your Customer Relationship Management system (CRM)? In this session, learn how to improve website conversion tracking via a standardized digital attribution system and better measure the success of channels like email, print, advertising, and social media. We will show you a way to integrate data coming from tools like Google Analytics with CRM systems so you can get a holistic view of campaign ROI across any channel.
Target AudienceMarketing, Fundraising, or IT staff looking to improve the quality of their attribution data
Digital Optimization Manager
Catholic Relief Services
Stephen is a Web strategist, designer, developer, marketer and project manager with over 20 years’ experience optimizing content and digital campaigns in the education, interactive and health care industries. In his present role as Digital Optimization Manager at Catholic Relief Services he focuses on measuring, analyzing and optimizing digital marketing channels, such as the CRS.org website, to increase the effectiveness of the agency’s awareness, engagement and fundraising efforts. He manages the agency’s SEO, digital analytics, A/B testing, and Google Grant-funded ad initiatives.