Ask for Money, Get Action. Ask for Action, Get Money.
There’s a major gifts adage “Ask for money, you’ll get advice. But ask for advice and you’ll get money.” This attests to the value of donor engagement, a role that advocacy often plays with a digital audience. Designed for those with intermediate marketing experience, we will show real-life examples of how advocacy and fundraising can be combined into a seamless communication stream, which each goal strengthening the other’s performance. We will showcase quantitative direct and assisted fundraising value of advocacy efforts, and consider how various channels can be used for both planned and rapid response advocacy efforts to achieve fundraising goals.
- Take the silos off of advocacy and fundraising communications, across all digital channels
- Focus on how acquisition sources operate at the intersection of fundraising and advocacy
- Consider long-term value of different types of constituent engagement
Target AudienceFundraising, advocacy, and marketing staff
Vice President of Account and Strategic Services
Julie joined the nonprofit sector in 1998 and has dedicated her career to mission-based work. Julie’s expertise is primarily in the direct marketing space (with a focus on digital fundraising and engagement), and she has worked in major gifts and bridge program fundraising, telemarketing, event planning and management, and development operations. In addition to 10+ years at Sanky, Julie has served large and small nonprofits, notably managing the mid-level giving program at Environmental Defense Fund and as Associate Development Director at Transportation Alternatives, and she has served on the board of directors of Figment Project. Julie holds an M.A. in Political Science, B.S. in Environmental Science, and B.A. in English, and has spoken at a variety of fundraising industry conferences. Outside of her work with nonprofits, Julie is a skilled yoga teacher and spends an inordinate amount of time in the kitchen.
Director of Marketing and Creative
African Wildlife Foundation
David Onate, Director of Marketing & Creative at African Wildlife Foundation, oversees strategic planning and management of organizational marketing, creative, and fundraising. He spent ten years in China and volunteers helping local arts and community groups with branding and marketing.
The Leadership Conference on Civil and Human Rights
Dionna Humphrey is a seasoned digital communications professional with more than 17 years’ experience working with progressive organizations. She has worked with groups of every size to help strategize, create and implement winning online fundraising, advocacy and social strategies. Before coming to The Leadership Conference, Dionna has worked with a number of organizations including MomsRising, Greenpeace and Share our Strength, a national childhood hunger relief organization.
Dionna has independently consulted with a number of organizations throughout the years as well, including Engage San Diego, Take5 San Francisco, The American Forest Foundation and SEIU, helping them develop digital communications strategies and best practices.
As a woman of color, Dionna has helped many organizations shape, refine or begin their journeys to diversity and inclusion in the workplace.
In her free time, she’s a fashion, travel and skincare blogger and most recently published a skincare book. Dionna currently resides in D.C.