21NTC Session

Analytics: Translating KPIs into Actionable Insights for Leadership


Data.  Data.  Data!

In the increasingly sophisticated world we live in – as marketers, we are fortunate to have access to a plethora of data.  This is both a blessing and a curse.  With so much information at our fingertips, it has become much easier to get lost in ‘data for the sake of data’ … and easily find one’s self drowning in fairly useless numbers and metrics.

In this fast moving 30 minute session, attendees will receive an overview of the data and information most useful in driving program change — including the top 5 dials to turn in order to drive advancement within an integrated marketing program.  

Session Type

30 minute session

Learning Outcomes

  • Learn how to see the forest from trees -- what data, trend and KPI information is critical for program change.
  • Understand core KPI dials that can be turned to drive program growth and advancement.
  • What are some of the biggest challenges you can expect to encounter in developing integrated analysis & dashboards?

Target Audience

Marketing/Fundraising staff within agencies and/or nonprofits who are interested in actionable insights to drive program change and strategy


David Jorgensen

SVP Analytics & Reporting

mindset direct

Dave Jorgensen, SVP of Analytics & Reporting at MINDset direct, has been in nonprofit fundraising for over 25 years, serving roles at nonprofits and agencies alike. With a proclivity for numbers, and a passion for nature, half of his career has been spent at environmental nonprofits, while the other half has been spent at agencies helping organizations that span every sector within the industry.

His experience is extensive, having worked with files of all types, size, and complexity. Whether reinvigorating stagnant programs, or optimizing file performance, Dave believes data to be at the heart of every challenge or success. With a passion for digging deep, he drills into results to uncover and exploit the most promising opportunities for his clients.



March 24, 2021


9:45am – 10:15am