22NTC Session Proposal

All About the Base: Building an Engaging Campaign

Submitted by: Bethany Snyder 🟠 | Snyder Strategies


Organizations that build their policy campaigns from the ground up – placing their members and supporters at the CENTER of their campaigns – are more likely to pass their legislative priorities.

Especially if you lead a nonprofit, membership, or social justice organization, you MUST engage your supporters and members. You can do this by ensuring your supporters and members have the tools and resources they need to effectively share your message – grow your power beyond the Capitol corridors.

During this interactive session, you’ll learn the best practices in devising a campaign strategy that centers your members and donors, leverages your resources, and maximizes your organization’s strengths. Each participant will receive a campaign planning template that will help ensure legislative success.

This workshop is geared towards leaders of organizations that have a legislative agenda and/or professionals that have at least 5 years of experience. 

Learning Outcomes

  • How advocacy has evolved and how this benefits nonprofits
  • The necessary mindset shift to authentically engage your supporters
  • The 8 Key Elements of Winning Campaigns

Session Type

60 minute workshop

Target Audience

Who should attend? Leaders of organizations with legislative agenda and/or professionals that have at least 5 years of experience.