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22NTC Session: Fundraising
All About Segmentation: The Good, the Bad, & the Ugly
Submitted by: Megan Buchheit | Lautman, Maska, Neill & Co.

Description

You want to segment your email list in a way that enhances your email program – and helps you raise more money! But how do you do it in a way that is sustainable for your nonprofit and leads to improved results? Join us for this session to learn more about best practices for email list segmentation and to hear real world examples about what to do … and what not to do.


Session Type

60 minute session

Learning Outcomes

  • Implement practical and sustainable ways to segment the email list at their organization
  • Use segmentation to boost fundraising using best practices
  • Use segmentation to enhance relationships with supporters

Target Audience

Fundraising and communication staff who are interested in learning creative fundraising strategies