Over the past two years, the pandemic caused most nonprofits to rethink strategically how to shift content and storytelling to digital channels, specifically social media, and how to break through the crowded space. In this session, we’ll talk about how we were able to adapt and pivot our strategy to create content with a focus on digital storytelling to optimize engagement and post-engagement conversion on crowded social media platforms.
Session Type30 minute session
- How to collaborate with team members to adapt and creatively brainstorm
- How to maximize and optimize content for your audiences
- How to look at the 6,000-foot view and 1-foot directly ahead at the same time for strategic content planning